DESIGNER+PRINTMAKER

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©2024 MASOVERSE

HEARSAY

Hearsay was a branding project completed in collaboration with Box 8 Creative, based in New Haven, CT. The concept revolved around a speakeasy within a brewery, named Hearsay. My responsibilities included designing the wordmark and logo, along with assisting with the overall direction of the project. Together, we developed a visual identity that embodied the unconventional idea of a speakeasy inside
a brewery.

The branding system embraced bold colors and appropriated images to capture the eclectic spirit of the concept. The result was a cohesive and memorable design that seamlessly blended the mystery of a speakeasy with the vibrant atmosphere of a brewery.