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RESPECT YOUR MOTHER

This campaign was developed at the University of Connecticut as part of an Earth Day initiative to encourage students to treat the planet with care. Using language inspired by the Leave No Trace movement, the project focused on reminding students that even small actions can make a big difference. It emphasized personal responsibility, aiming to connect with students on a level that felt both accessible
and impactful.

The campaign leaned into bold visuals and direct messaging to grab attention across campus. By framing the message around familiar concepts, we were able to inspire a more thoughtful approach to everyday habits and spark conversations about sustainability.